Two months ago, in August General Motors announced everyone about their own eBay mega store. This was a California-only pilot that comprised no less than 225 dealers and the result was a total success. Even so, GM decided to put a stop on things despite the proven interest of all 50 US States to participate in this program.

The words saw this project as a failure but for GM this is definitely a successful initiative especially because the main objective was to attract customers that otherwise wouldn’t have bought a GM product.

eBay released to the public a few statistics and according to them the website recorded in the last couple of months 1.5 million views and 15,000 dealer leads.

Apparently there are a few rumors flying around about a new marketing campaign but even if the eBay experiment has come to an end this doesn’t mean that the dealers won’t continue posting their new cars on the already famous eBay Motors.

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