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28
Sep -
Chrysler Will Be Handling The Fiat 500 Distribution
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Peter Fong is the Chrysler CEO and the head of sales for all Chrysler Group brands, and these days he announced that for the US, the delicate Fiat 500 will be distributed by Pentastar.
The sales aren’t exactly aiming for the ceiling so, Chrysler decided that there’s no need to build a dedicated dealer network for this petite car, instead it will simply arrange a special Fiat 500 corner in the existing showrooms. This shouldn’t be so difficult because 80% of Chrysler dealers are also offering Jeep and Dodge lines.
The Fiat 500 will be built at Chrysler’s Toluca, Mexico plant in late 2010 or early 2011, and from the total amount of 100,000 units the company is planning to send one third to Brazil (under the name of Abarth).
Let’s wish them all the best and for los brasilenos… Happy Shopping!